Pilots to Policy

California Guaranteed Income Blueprint

08. 08. 2024

From Trial Runs to Lasting Change: Long-Term Solutions for Guaranteed Income

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Key concepts:

• There is majority support for guaranteed income but it is not consistently defined as a concept
  
• There is a large swath of persuadable audiences on guaranteed income showing tremendous possibility for movement scale
  
• Persuadable audiences are not confined to traditional partisan ideologies and can be reached with values-based messaging
  
• To reach these audiences, we combine values-based messaging from trusted messengers and emphasizes pilot programs
  
• A focus on persuadable and select swing audiences, coupled with effective narrative techniques, will achieve the goal of building national majority support for GI.