Federal CTC and EITC

Tax Credits Help People Keep Up With the Rising Cost of Living

04. 06. 2021

Summary of tax credit message research, 2017-2021

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Calling this policy an “expanded Child Tax Credit” increases popularity,” “child allowance” is less popular

  • Focus on monthly credit amount is stronger than annual amount
  • “Supporting parents” is stronger frame than “supporting children”
  • Talking about benefits to broad population seems to help:
  • “Critical financial support to families struggling with childcare” tests better than “cutting child poverty”
  • “Middle class” and middle-class examples are helpful
  • Simple explanation of the credit helps, given low awareness
  • “Tax cut for families” is popular though it’s more of a Republican frame
  • “Help families get through a crisis” better than “through the pandemic”

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