Calling this policy an “expanded Child Tax Credit” increases popularity,” “child allowance” is less popular

• Focus on monthly credit amount is stronger than annual amount
• “Supporting parents” is stronger frame than “supporting children”
• Talking about benefits to broad population seems to help:
• “Critical financial support to families struggling with childcare” tests better than “cutting child poverty”
• “Middle class” and middle-class examples are helpful
• Simple explanation of the credit helps, given low awareness
• “Tax cut for families” is popular though it’s more of a Republican frame
• “Help families get through a crisis” better than “through the pandemic”

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